Run by people who ran an agency.

We did the client work for years. We know what eats the week. So we built the team we never had, then ran an agency on it, with our own money and clients on the line. This is the company behind it.

The story How we work The team Who backs us Community

Since 2019

Building for web agencies. V5 is the fifth major version.

1.6M+ sites

On the platform, looked after by agencies like yours.

Thousands of teams

Running their client work through Atarim.

SOC 2 and GDPR

Audited every year by a third party. Your data trains nothing.

Vito Peleg

Founder and CEO

Why I started this.

I built client sites from the back of a tour van on borrowed McDonald's WiFi. Then I ran an agency in London and shipped hundreds more. I was good at the work. What nearly finished me was everything around it: the chasing, the re-explaining, the client who went quiet with an invoice open.

The agencies that got ahead of their clients had one thing I did not: people. Someone on the follow-up, someone holding the detail, someone checking the work. That was never going to be one person at a laptop at midnight.

So we built that team. Then came the only honest test: I started an agency again and ran it on them. It does a million dollars a year with a team the same size as before. We are getting high on our own supply, on purpose. Everything we learn there goes back into the product.

Read the full letter, The Shift

The story so far

From a rock band's website to the AI web agency. Every chapter is the same fight from a new angle: getting agencies ahead of their clients without hiring a room full of people.

Before

The agency years

A band, then a London agency

The first sites were for the band, built between gigs. Then Ace Digital: hundreds of client sites, and every bit of the chasing and re-explaining this company exists to end.

2019

Year one

WP FeedBack launches

A plugin. Click anywhere on a live site, leave a comment, it becomes a task. The biggest launch WordPress had seen from a newcomer.

2020

GPT-3 beta

One of the first thousand into the OpenAI API

Early access to GPT-3, and Bertha.ai: one of the first AI writing tools for WordPress. Rough, early, and a clear view of where the work was heading.

Bertha.ai, the AI writing assistant for WordPress

2021

The rebrand

WP FeedBack becomes Atarim

Users wanted every piece of feedback from every site in one place. So the dashboard was born, and a plugin became a platform.

2022

1.6M+ sites

Everything an agency says, in one place

Support inbox, boards, time reports, client comms. The dashboard grew into the place an agency ran its communication, and the sites kept coming.

Meanwhile

$1M a year

We built an agency and ran it on this

We call it getting high on our own supply: using the product exactly the way our users do, while we collect their feedback. More than a thousand of that agency’s clients now run on Atarim V5.

Then

Six specialists

What if the other side of the comment is an AI?

Years of agencies and clients talking through tasks. First the AI cleared up vague client requests. Then it reviewed the work and ran QA. Then it started doing the work.

Now

Fifth major version

V5. The AI web agency, plugged into yours

Six specialists do the client work under your brand, and nothing reaches a client without your okay. This website is built and run on it, with no page builder.

How we work

We say what the product does, not what it might do one day. Six things you can hold us to.

We run our own agency on it

Our own money and clients on the line. If it cannot run a real agency, we find out first.

We build what users ask for

The feature board is public. You post the idea, people vote, and you watch it land.

We fix mistakes and say so

Every release ships with notes, including the ones that undo a mistake. No quiet patches.

A human answers the chat

Live chat 5am to 11pm UK, average reply under a minute. Not a bot, never a ticket queue.

Your data trains nothing

No customer data trains a model. A third party audits that every year, at $30k a time.

What we learn, everyone gets

Every check and standard our agency writes into a workflow ships to every agency here.

The people

Twelve people across time zones, most of whom have run or worked inside an agency.
That is why the product feels the way it does.

Vito Peleg

Founder and CEO

Zoe Black

Operations lead

Fox Islam

Head of engineering

Karim Bakkali

Front-end lead

Simeon Kiprov

AI and workflows

Oluleye Olufiade

Front-end engineer

Sam Langrick

Back-end engineer

Pete Dungrani

Product and support

Radost Dacheva

Head of partnerships

Ali Yahya

Sales

Maria Pascual

Support and QA

Zachery Mimbs

Marketing

And the other half of the team

Six AI specialists, one per discipline an agency runs on.
They do the client work.

Meet the specialists

Claro Project management

Pixel Design

Lexi Content

Index SEO and performance

Navi UX and accessibility

Glitch Functionality

No fund. Founders.

No institutional money. No venture fund on the board. Our backers are founders and operators from our own industry, the people behind tools most agencies already run on.

They have watched this business change for twenty years and know where it is going. What comes with the money is the part we value: their experience, their networks, and no patience for anything that does not work.

Backed by the people behind