Writing about Atarim? Start here.

The company in brief, the words we use to describe ourselves, the logo and colours, the cast, and a direct line to a human.

Contact press Get brand assets

Atarim in brief

Copy this as it stands. In one sentence: Atarim is an AI agency that plugs into yours and does the client work, so every client gets looked after without you hiring anyone.

In one paragraph: You point it at the sites you look after. It learns what each client is trying to do, works out what their site needs and when, then gets on with it. It designs, writes, fixes and ships, all under your brand. It goes through your whole book looking for work worth doing and hands it to you already scoped and priced at your rate. You decide what it does on its own and what it brings to you first, and nothing reaches a client without your okay. It is sixty-seven dollars a month, and you can see what it would do for one of your clients before you pay anything.

Brand assets.

Use the official logo and colours, and don't alter or recolour the mark. Everything here is yours to download. For anything custom, email the team.

Logo

The logo in motion. The mark opens into the full wordmark on hover, the star travels up to dot the i. Hover it, or take the self contained HTML. Open full screen Download HTML ↓
Full lockup
Full lockup Dark|Light
Wordmark
Wordmark Dark|Light
Mark + V5
Mark + V5 Dark|Light
The mark
The mark Dark|Light

Core palette

Void purple #16042E Primary dark canvas
Electric violet #6D5DF3 Actions, links, the spark
Signal mint #3ED696 Primary CTA, success
Light violet #9385FF Accents on dark, the V5
Lavender #C8BCE8 Body copy on dark
Light panel #F4F0FB Panels and stages

Cast accents

Each agent owns one accent colour. These belong to the characters, so please don't use them as generic UI accents.

Pixel #FF5A48 Coral, the agent accent
Claro #279AF1 Sky, the agent accent
Navi #FCD227 Sun, the agent accent
Index #3ED696 Mint, the agent accent
Lexi #E72D67 Raspberry, the agent accent
Glitch #6D5DF3 Violet, the agent accent

The cast.

Atarim's AI agents are brand characters. Claro orchestrates, and the inner circle does the work. Please keep them friendly and on model.

Claro
Claro
Orchestrator Directs the team and talks to you
Pixel
Pixel
Design Visual quality and polish
Navi
Navi
UX and navigation Structure and wayfinding
Index
Index
Content and SEO Findability and content
Lexi
Lexi
Brand voice Editorial and tone
Glitch
Glitch
QA and fixes Bug hunting and repairs

Product screens

Clean shots of five core screens on transparent backgrounds, so they drop onto any layout. Idealised product views, not production UI.

Client dashboard
Client dashboardWhat the client sees: their site, under the agency’s brand PNG ↓
Workflows
WorkflowsThe routine round, with the backup before the update PNG ↓
On-page feedback
On-page feedbackThe specialists reviewing a live page PNG ↓
Upsell machine
Upsell machineWork worth doing, scoped and priced at the agency’s rate PNG ↓
Workspace
WorkspaceEvery client on the books, one team PNG ↓

Need a different format or a specific screen? Email zachery@atarim.io and we'll send it over.

The founder

Vito Peleg built client websites from the back of a tour van, then ran a web agency in London. He started Atarim in 2019 to give small agencies the team he never had. In 2020 he was one of the first thousand people into OpenAI’s API beta and shipped one of the first AI writing tools for WordPress.

Over the last two years he built a second agency doing a million dollars a year and ran it on Atarim. He hosts the Web Agency Summit and speaks on how small agencies get ahead of their clients.

Vito Peleg
Vito Peleg Founder and CEO, Atarim

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